Robin origianlly worked as a magazine journalist; first in television, sport, music. (He is probably the only whisky bottler to have been driven through London in Rod Stewart’s car – with Rod Stewart driving – or to have met and interviewed Abba; then moving on to the trade drinks publication, Drinks International. Robin later moved into drinks PR in UK (including Macallan) before founding his own drinks based specialist PR company.
Founded the Master of Malt and Malt Whisky Association in 1988. Left Master of Malt 1995 to establish Blackadder International.
Created and developed the Blackadder Raw Cask range which was introduced in the year 2000.
Robin also established and runs the following specialist single cask whisky brands all of which, like Blackadder, are non chill-filtered and bottled without caramel Colouring or flavouring:
The Clydesdale Original
The Old Man of Hoy
A Drop of the Irish
Robin is co-author of The Malt Whisky File together with John Lamond.